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5 Questions For Great Church Communication

This is a guest post by Leah Norton.  Leah has had the opportunity to work with Churches across the country as the Lead Communications Strategist for Fishhook for the last six years.
Fishhook is a creative communications team that passionately loves God and feels called to collaborate with churches to help them communicate clearly, creatively and consistently with both their internal audiences (church leaders, staff, congregation) and external audiences (community).

Is your church communicating well? Five questions to consider!

How would you describe your church’s communications? Compelling and creative? Or cluttered and commonplace? The answer has to be compelling and creative! YOUR church has THE greatest story – God’s story – to communicate and to help people understand and connect with!   But what does it take to have compelling and creative communications? And how will you know if your church is communicating well?

Here are five important questions to help your team think more strategically and creatively about how your church communicates:

#1 – How many messages/priorities are you communicating at any one time church-wide?

Hint: If it’s more than one or two primary messages at any one time, your church’s communications will struggle to be effective.

People get overloaded quickly. And when churches use a “firehose” approach to communicate about numerous events, church goals and ministry opportunities all at the same time church-wide, people miss key information or tune it out altogether.

#2 – Who is your audience? (And what do they need?)

Most of the time church leaders communicate information that responds to what they as church leaders want or what makes them feel good and in control. Know who your audience is. Set aside your own agenda to understand your audience and to communicate with them about the issues that are important to them.

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Re-member Me

This is one of the most profound messages you’ll ever listen to on the subject of communion by Jentzen Franklin.  Click the link and download it or you can listen to it right from Box.net. Click Here

 

If I’m right about it, pass it along.

4 Ways To Use Social Media During Church Construction

The most popular blog I’ve written to date was 7 Ways Smart Churches Are Using Social Media”.  The title says it all, but I wanted to follow-up with some ways to use Social Media as you navigate the construction process with your church. So here are some musings on that subject.

Social Media & Church Construction

Part of the problem with building churches is keeping people in the loop on what’s going on.  When you first begin, everybody is talking about the new facility.  You may be neck-deep in a capital campaign, there are architects and builders being introduced to the congregation and then BAM!!!! Radio silence for 6 months to a year while you take on the arduous task of Master Planning, Schematic Design and final Construction Documents and permitting.  Most churches don’t think about this “dark side of the moon” period because they are on the dark side of the moon with the facility design team.  Continue Reading…

5 Ways Churches Will Use Tech In The Future

Someday soon technology will allow us to connect instantly with the people around us in ways we can’t even imagine.  In light of that realization I wanted to offer a prophetic word to help you see the future. 

 In the future technology will allow us to:

 Interact with other Pastors – Someday very soon virtual platforms will exist that will allow pastors the opportunity (ifthey choose) to interact with the brotherhood of men who have been called according to HIS purposes.  This technology will allow Pastors to come out of the isolated world in which they live, into deep emotional relationships with other warriors in the battle.  These relationships will allow the grace and transparency pastors need to survive the war that’s been waged on their ministry.  Continue Reading…

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