Fishhook is a creative communications team that passionately loves God and feels called to collaborate with churches to help them communicate clearly, creatively and consistently with both their internal audiences (church leaders, staff, congregation) and external audiences (community).
Is your church communicating well? Five questions to consider!
How would you describe your church’s communications? Compelling and creative? Or cluttered and commonplace? The answer has to be compelling and creative! YOUR church has THE greatest story – God’s story – to communicate and to help people understand and connect with! But what does it take to have compelling and creative communications? And how will you know if your church is communicating well?
Here are five important questions to help your team think more strategically and creatively about how your church communicates:
#1 – How many messages/priorities are you communicating at any one time church-wide?
Hint: If it’s more than one or two primary messages at any one time, your church’s communications will struggle to be effective.
People get overloaded quickly. And when churches use a “firehose” approach to communicate about numerous events, church goals and ministry opportunities all at the same time church-wide, people miss key information or tune it out altogether.
#2 – Who is your audience? (And what do they need?)
Most of the time church leaders communicate information that responds to what they as church leaders want or what makes them feel good and in control. Know who your audience is. Set aside your own agenda to understand your audience and to communicate with them about the issues that are important to them.
